We created Aereo, and the Aereo Choice mattress, to provide a much-needed product in a massive market gap. When ordering mattresses online, you have two options. You either buy a slab of memory foam, or pay exorbitant rates for an overpriced mattress. We thought this was an issue. To us, 100% foam mattresses are an emergency, and luxury mattress prices are a crime.
So we did something about it.